CASE # 1

Google is a highly successfully internet business. Resently they have broaden there scope with a moltitude a new tools.

Research google business model and answered the ff. question bellow.

You may add additional information not included in this question.

1. Who are their competitors?

->Both shamelessly imitate Google in several ways, such as sporting stripped-down Internet sites and touting proprietary technology for ranking the significance of billions of pages that make up the World Wide Web. All three companies also have refused to follow a recent trend of selling placement within search results to advertisers—a practice that has created enviable Web profits at companies such as GoTo.com but sparked complaints from consumer advocates.

->With backing from such Silicon Valley rainmakers as Sequoia Capital and Kleiner Perkins Caufield & Byers, the company has also emerged in the past two years as one of the chief engines powering portals such as Yahoo and several corporate sites. Last year, the company won Yahoo’s account from Inktomi, and it recently struck one of its largest deals to date powering search for Sony’s company sites.
->Some of their competitors are the same as google. But google is using of a high technology and they ignore the other search engine, and google now is emerging their site to make the it linkable and the surfer will easy to find what they are searching for.

2. How have they used information technology to their advantages?

->Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful.

->When you visit www.google.com or one of more than 150 other Google domains, you can find information in many different languages (and translate between them), check stock quotes and sports scores, find news headlines and look up the address of your local post office or grocery store. You can also find images, videos, maps, patents and much more. With universal search technology, you can often find all of these things combined in one query.

Of course, there is a lot of information in the world that is not yet online, so we're also working to get more of it digitized, such as in Google Books or the Google News Archive. We also know that whenever you search the web you want it to be as fast as possible, with all your favorite websites at your fingertips, so we offer software like Google Toolbar and Google Chrome to help you browse the web quickly and easily.

Search is how Google began, and it's at the heart of what we do today. We devote more engineering time to search than to any other product at Google, because we believe that search can always be improved. We are constantly working to provide you with more relevant results so that you find what you're looking for faster. To that end, we've added services such as personalized search, which tailors results for you if you are signed in to your Google account.

3. How competative are they in the market?

->Previous study of the effect of experience on economic behavior demonstrates the potential of the assumption that a general learning process drives adaptation to incentives in different settings. This assumption was found to provide useful ex-ante predictions of behavior in several studies (e.g., Erev & Roth, 1998), and is consistent with the observation of similar reaction to reinforcements across species (e.g., Thorndike, 1898), and with the discovery that the activity of certain Dopamine neurons is correlated with one of the terms assumed by reinforcement learning models (see Schultz, 1998).

->The current project takes two measures to address these problems. The first is an extensive experimental study of the effect of experience under conditions that minimize the effect of other factors. The second is the organization of an open choice prediction competition that facilitates the evaluation of a wide class of models. We ran a large “estimation study” experiment examining different problems drawn randomly from the same space (the algorithm for the problem selection is here: problem selection algorithm), and challenge other researchers to predict the results of the second study, referred to as the “competition study” based on evaluation of the results of the first study.

->Their competitive because of their nice and good services and new technology services in the web search engine.

4. What new services do they offer?

->This list of Google products includes all major desktop, mobile and online products released or acquired by Google Inc. They are either a gold release, in beta development, or part of the Google Labs initiative. This list also includes previous products, that have either been merged, discarded or renamed. Features of products, such as Web Search features, are not listed.

->Their are many services offered in google such as 3D Warehouse, Apps, Buzz, and etc.
You can see all the services in google by clicking the url of the site http://en.wikipedia.org/wiki/List_of_Google_products in this site all the meaning of the services are sorted.

->Like we use for now blogger is one of the services of the google. In this site we can post some of information or details and some of your own opinion.


5. What makes them so unique?

->Previously I’ve written about the corporate culture at Google and how it isn’t likely to be an easy thing to emulate. Today at work, my coworker, Jackson, showed me this post that links to a slide show that delves into Google’s internal processes. Another post that I recently read was Steve Yegge’s post on Good Agile, Bad Agile, in which Steve explores Google’s version of agile.

Needless to say, it all adds up to a lot of Google on the brain. Google, at the moment, is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Ask someone in the software industry which company they want to emulate and they will likely say Google.

Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now. The more I think about Google, the more and more I think it is going to be impossible to emulate them. Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.

->The google is unique because of their linkable site. The design of search engine of the google is simple but they are not copying the design of their site. Some of the search engine is look like google. They are copying the design of the google so that it looks like the google and many surfer will surf to their search engine.

6. how competitive are they in the international market?

->Having studied Google abroad somewhat significantly, I believe this article provides a very naïve view on Google’s success abroad. Absolutely, Google, as any American company, needs to be extremely aware of the impression they make when entering foreign grounds, as the risk as being seen as arrogant – the ugly American – is omnipresent. And, yes, Google should continue to grow their in-country teams significantly in order to best overcome cultural and sales hurdles and take advantage of unique opportunities and the gigantic world market that is growing at a quicker pace than the U.S. market. Recent stats point to European e-commerce in a position to surge past U.S. e-commerce.

Yet, don’t attempt to fool anyone here: Google has enormous international market share. Though I’m on a plane and not able to access these stats immediately, I believe that Google has approximately a 10-point higher share of search in Europe than they do in the States. I attended an online and multi-channel retail conference in London earlier this year, and Google was constantly mentioned, and never in a bad light. I am attempting to arrange a dinner in Paris later this year or early next with top French e-commerce companies, and Google is the likely sponsor, due to their relationship with the French agency that I am in contact with and their relationship with the likely invitees. Google is dominant in most countries, with their distant following to Baidu in China and the Russian example in the article notable exceptions.

In the UK, Amazon.com and eBay have also taken off after some early slips and command a dominant share of the market. Of course, they face hurdles, most notably eBay’s fraud and trust problem, but these American brands have also experienced tremendous success abroad. And there are other huge hurdles across Europe, such as Germany’s reliance on non-credit card payments and their language and cultural barriers. The European Union is still quite segmented, and pan-European plays will rarely be successful. Yet, the world continues to flatten, and American brands can have success abroad with fewer hurdles as can international brands have success in the States.

Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil. So, sure, Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.

->Google is a wide search engine in the whole world. All of the nations can access the web search. They are competitive because of their unique site. Google is so linkable you can easily find what your searching for.